The SHALVA Idol initiative was started by Shai Ben-Shoshan, a member of the Duvdevan elite army unit, who was injured during a military operation. Shai made a promise to himself during that difficult time, that if he came out of the situation unharmed, he would voluntarily dedicate his time to people less fortunate than himself. Soon enough Shai found himself speaking to
Shai spends countless hours a week teaching children of all ages and capabilities, classic and modern songs which they practice and perfect for the evening. Shai coordinates choreographed musical sketches for each group according to their individual strengths and abilities. The process helps the children learn how to work together and make group decisions, with each child contributing to the final product. At the end of the evening all the children are winners.